Paid Search

INTERNATIONAL PPC FOR B2B & ECOMMERCE CLIENTS

As a full-service international pay per click (PPC) company in Hong Kong, we know how to help your business flourish!

Our PPC services utilize best-in-class approaches to make your account high performing. We utilize 3rd party tools for competitive analysis at every stage — from strategy to development to execution. Our unique insights lead to strategies that capture the nuances within each client’s industry. The end result is top-notch campaigns with relevant keyword lists and ad copy that resonates with your target audience.

HOW DO WE CRAFT SEM STRATEGIES?

Our SEM experts will craft personalized strategies for your business depending on your goals and budget. This discovery stage involves conversations with your marketing team and even your sales team. We love to understand what attributes convert your leads from MQL to SQL so we can incorporate that in your plan. For our eCommerce clients, it is helpful for us to understand your top priority products and target audiences so we can craft campaigns that meet and exceed your revenue expectations.

WHAT IS PAID SEARCH?

Pay Per Click is a digital advertising model where advertisers pay only when someone clicks on the ad. This means that PPC typically provides audiences that are more likely to convert because they have a more active interest than those from other channels. Compared to other advertising methods, such as cost per impression (CPM), PPC is relatively cost efficient. Pay Per Click advertising offers several advantages in a media plan:

Cost Efficient

SEM allows you to focus your budget only on those most likely to already have an interest in your product.

Audience Refinement

Your target audience was actively seeking your products or services. Again, this is likely to improve your overall conversion rates relative to other channels.

Keyword Control

You get to choose the keywords and phrases that you think your target audience is searching. This can be a lengthy and complex process, which is why our team leverages multiple tools in this process.

PAID SEARCH VS ORGANIC SEARCH

Search engines like Google and Bing want to serve relevant ads and content to web users. Both Paid Search and Organic Search follow this guideline, and are ranked based on their overall ad and / or content quality. While Organic Search is more of a long game, often requiring rich organic content in multiple media formats, Paid Search allows businesses to get started with whatever they currently have. Paid Search allows businesses to pay to show up almost instantly on the phrases that matter to them. It is also used to uncover additional SEO keyword insights for the Search Engine Optimization (SEO) team. In fact, data shows that having both organic and paid ads increases traffic to your site for that search. If an ad shows up simultaneously with an organic listing, the likelihood of a web user visiting your site increases.

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