Display

ENGAGE & CONVERT YOUR AUDIENCE WITH ABM, PROSPECTING & RETARGETING!

Lightwavead Media utilizes display ads to help clients reach new prospects and convert site visitors into customers. We leverage industry research, SEMrush insights, Google Analytics and Facebook to discover demographic and psychographic insights about your core customers. Our marketing team then synthesizes this information into key insights that form the basis of your display ad strategy.

Depending on your needs, we may utilize a combination of the following platforms to meet your goals.

WHAT IS DISPLAY ADVERTISING?

Display ads are also known as banner ads. The idea is to display your banner ads on websites relevant to your products and services. There are 2 main goals for using Display Ads according to Google Officials:

Find New Customers or Engage Your Existing Customers Using Audiences

Google offers various ways to help you specify and refine your target audience. This feature will allow you to reach people that are highly or may be highly interested in your products and services.

Drive More Conversions Using Automation

As your banner ads continue to run, Google will learn and automatically optimize for you, which will maximize your conversions using the least resources.

For Google Display Ads, your banner ads will appear on various platforms within the Google Display Network. Google Display Network is a group of 2 million+ websites, videos, and apps where your banner ads can appear, including YouTube, and Gmail.

TYPES OF DISPLAY ADS

Banner

A Banner ad is one of the most traditional formats, and often appears as rectangle or square blocks. Ads will stay on screen while users are performing other activities, and can refresh automatically after a certain period of time.

Interstitial

An Interstitial ad is a full-screen pop up that covers the interface of their host app or webpage. They’re usually displayed at natural transition points, between one page to another for instance.

Rich Media

Rich media ads can incorporate advanced features such as video, audio, or other interactive elements. For instance, ads can expand, float, provide users with multiple exits, and more.

BENEFITS OF DISPLAY ADVERTISING

A Picture Is Worth a Thousand Words

Ads with visuals are more eye-catching in nature and will enhance your overall ad quality. Depending on the type of products or services your brand offers, showcasing your ads with an image may be more effective than plain text, eCommerce companies selling apparel for instance.

Effectively Increase Brand Awareness

Although viewers may not click on them, banner ads can catch website visitors’ attention and increase initial interest, which drives brand awareness.

Targeting

Google allows you to specify your audience in detail, such as device types, locations, keywords for instance. Display ads also support remarketing targeting, which is one of the most effective targeting options in the digital marketing world.

DISPLAY ADVERTISING PRICING MODELS

There are 3 common pricing models for display advertising:

CPM - Cost Per Thousand Impressions

CPM is best to use when trying to maximize the amount of people who see your ad.

CPC - Cost Per Click

This is our recommended pricing model if your primary goal is increasing traffic. At the start of a brand new campaign, CPC is sometimes used to test various audiences and build conversion volumes. These benchmarks later allow for a switch to the CPA bidding strategy.

CPA - Cost Per Acquisition

Also referred to as cost per conversion, is best to use when the main goal is to drive lead or order volumes.

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